Blogs
We like to share what we know and the things we learn. This is a place where you can check back frequently to search a database of information that might be relevant to you.
And when you're ready, if you just want to talk to someone about your marketing automation and lead generation needs, just click the button below and schedule a call at time convienient for you.
In the meantime - enjoy a little light reading...
Blogs
We like to share what we know and the things we learn. This is a place where you can check back frequently to search a database of information that might be relevant to you.
And when you're ready, if you just want to talk to someone about your marketing automation and lead generation needs, just click the button below and schedule a call at time convienient for you.
In the meantime - enjoy a little light reading...
Knowledge is power! Check back often as we share information often!
Email marketing is one of the most powerful tools in a marketer's arsenal.
“Master the Email Marketing Game: Rules for Success in the Inbox!”
It allows businesses to communicate directly with their target audience and build relationships over time. However, with so many emails flooding inboxes every day, it's important to follow certain rules to ensure that your email marketing campaigns are effective. Here are some of the most important rules to keep in mind
Build a quality email list: The success of your email marketing campaign depends on the quality of your email list. Make sure you are collecting email addresses from interested individuals and not buying or renting lists.
Personalize your emails: Address your recipients by their name and personalize your emails to their interests and needs. This will increase the chances of your email being opened and read.
Keep your subject lines short and impactful: Your subject line is the first thing your recipients will see in their inbox, so make sure it is attention-grabbing and concise.
Use a clear and concise call-to-action: Your email should have a clear call-to-action that directs the recipient to take a specific action. Make sure your call-to-action is easy to find and stands out.
Optimize for mobile: With more and more people checking their emails on their mobile devices, it's important to ensure that your emails are optimized for mobile. This means using a responsive design and making sure that your email is easy to read on a small screen.
Test and optimize: Every audience is different, so it's important to test and optimize your email campaigns to see what works best for your target audience. Test different subject lines, calls-to-action, and content to see what resonates with your recipients.
Provide value: Your email should provide value to your recipients. This can be in the form of helpful tips, exclusive offers, or interesting content. If your emails consistently provide value, your recipients are more likely to open and engage with them.
Keep it legal: Make sure that your email marketing campaigns comply with all relevant laws and regulations, such as the CAN-SPAM Act in the United States. This means providing a clear opt-out option and including your business address and contact information in your emails.
In conclusion, following these rules can help ensure that your email marketing campaigns are effective and successful. Building a quality email list, personalizing your emails, using attention-grabbing subject lines and clear calls-to-action, optimizing for mobile, testing and optimizing your campaigns, providing value to your recipients, and staying compliant with relevant laws and regulations are all critical components of an effective email marketing strategy.
Knowledge is power! Check back often as we share information often!
Email marketing is one of the most powerful tools in a marketer's arsenal.
“Master the Email Marketing Game: Rules for Success in the Inbox!”
It allows businesses to communicate directly with their target audience and build relationships over time. However, with so many emails flooding inboxes every day, it's important to follow certain rules to ensure that your email marketing campaigns are effective. Here are some of the most important rules to keep in mind
Build a quality email list: The success of your email marketing campaign depends on the quality of your email list. Make sure you are collecting email addresses from interested individuals and not buying or renting lists.
Personalize your emails: Address your recipients by their name and personalize your emails to their interests and needs. This will increase the chances of your email being opened and read.
Keep your subject lines short and impactful: Your subject line is the first thing your recipients will see in their inbox, so make sure it is attention-grabbing and concise.
Use a clear and concise call-to-action: Your email should have a clear call-to-action that directs the recipient to take a specific action. Make sure your call-to-action is easy to find and stands out.
Optimize for mobile: With more and more people checking their emails on their mobile devices, it's important to ensure that your emails are optimized for mobile. This means using a responsive design and making sure that your email is easy to read on a small screen.
Test and optimize: Every audience is different, so it's important to test and optimize your email campaigns to see what works best for your target audience. Test different subject lines, calls-to-action, and content to see what resonates with your recipients.
Provide value: Your email should provide value to your recipients. This can be in the form of helpful tips, exclusive offers, or interesting content. If your emails consistently provide value, your recipients are more likely to open and engage with them.
Keep it legal: Make sure that your email marketing campaigns comply with all relevant laws and regulations, such as the CAN-SPAM Act in the United States. This means providing a clear opt-out option and including your business address and contact information in your emails.
In conclusion, following these rules can help ensure that your email marketing campaigns are effective and successful. Building a quality email list, personalizing your emails, using attention-grabbing subject lines and clear calls-to-action, optimizing for mobile, testing and optimizing your campaigns, providing value to your recipients, and staying compliant with relevant laws and regulations are all critical components of an effective email marketing strategy.
FAQ's
What experience do we have in your industry?
We have run well over 1000 lead generation campaigns in a myriad of verticals. Our industry specific knowledge is broad and chances are, we already have an understanding of your industry. Of course, we're always ready to learn more and and we're 100% sure that we have NOT worked in every industry there is to work in. We'd love to know more about you and your needs. Click on any of the Schedule Call buttons throughout the site and schedule a brief introductory call and let's find out.
What metrics do you use to measure success?
This changes according to our client's desired outcome. Possible reporting metrics include but certainly are not limited to customer acquisition cost, cost per lead, click-through rates, Customer Lifetime Value, cost per click, ad impressions, cost per action, funnel conversion rate, lead conversion rate, and many many more. Most importantly, we do not look at measurement as a one-size-fits-all activity. Every client is different, with different objectives and varying desired outcomes. We build and report metrics based on your feedback specifically.
Exactly what services does your company offer and how can they help my business?
It's hard to quantify and define what we do in a single FAQ - but here's our best effort at the old "elevator pitch". We utilize sophisticated marketing automation, seeded with best in class intent buyer data, to build customized workflows contained in carefully planned automated lead generation campaigns. We find the people that are actively searching for the products and services that you provide.
What is your pricing structure?
Our pricing is relatively straight forward. To start, we charge nothing for initial consultations, information gathering, and scope development. Pricing is determined based on client feedback. Based on your defined needs, we arrive at a development cost which is what we will charge to build your campaign. After delivery of the campaign, we move to a monthly management fee that includes ongoing costs to monitor, manage, and continually optimize your campaign for best possible ongoing performance.
What is your communication process?
We communicate clearly and often with our clients, especially during the campaign development process. Our automation and reporting utilities mean that you have full transparency into campaign efficacy 24/7. With you own log in to the your private dashboard, you can follow progress real-time. We also schedule recurring review calls with all clients based on the client's preferences. And with our interactive calendar, you can always find a time convenient for you to schedule an unplanned call when the need arises.
FAQ's
What experience do we have in your industry?
We have run well over 1000 lead generation campaigns in a myriad of verticals. Our industry specific knowledge is broad and chances are, we already have an understanding of your industry. Of course, we're always ready to learn more and and we're 100% sure that we have NOT worked in every industry there is to work in. We'd love to know more about you and your needs. Click on any of the Schedule Call buttons throughout the site and schedule a brief introductory call and let's find out.
What metrics do you use to measure success?
This changes according to our client's desired outcome. Possible reporting metrics include but certainly are not limited to customer acquisition cost, cost per lead, click-through rates, Customer Lifetime Value, cost per click, ad impressions, cost per action, funnel conversion rate, lead conversion rate, and many many more. Most importantly, we do not look at measurement as a one-size-fits-all activity. Every client is different, with different objectives and varying desired outcomes. We build and report metrics based on your feedback specifically.
Exactly what services does your company offer and how can they help my business?
It's hard to quantify and define what we do in a single FAQ - but here's our best effort at the old "elevator pitch". We utilize sophisticated marketing automation, seeded with best in class intent buyer data, to build customized workflows contained in carefully planned automated lead generation campaigns. We find the people that are actively searching for the products and services that you provide.
What is your pricing structure?
Our pricing is relatively straight forward. To start, we charge nothing for initial consultations, information gathering, and scope development. Pricing is determined based on client feedback. Based on your defined needs, we arrive at a development cost which is what we will charge to build your campaign. After delivery of the campaign, we move to a monthly management fee that includes ongoing costs to monitor, manage, and continually optimize your campaign for best possible ongoing performance.
What is your communication process?
We communicate clearly and often with our clients, especially during the campaign development process. Our automation and reporting utilities mean that you have full transparency into campaign efficacy 24/7. With you own log in to the your private dashboard, you can follow progress real-time. We also schedule recurring review calls with all clients based on the client's preferences. And with our interactive calendar, you can always find a time convenient for you to schedule an unplanned call when the need arises.
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© Copyright 2023. Perfunnel, Inc.. All rights reserved.
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About us
Get In Touch
© Copyright 2023. Perfunnel, Inc.. All rights reserved.