Blogs

We like to share what we know and the things we learn. This is a place where you can check back frequently to search a database of information that might be relevant to you.

And when you're ready, if you just want to talk to someone about your marketing automation and lead generation needs, just click the button below and schedule a call at time convienient for you.

In the meantime - enjoy a little light reading...

Blogs

We like to share what we know and the things we learn. This is a place where you can check back frequently to search a database of information that might be relevant to you.

And when you're ready, if you just want to talk to someone about your marketing automation and lead generation needs, just click the button below and schedule a call at time convienient for you.

In the meantime - enjoy a little light reading...

Knowledge is power! Check back often as we share information often!

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YOU’RE MISSING OUT

April 08, 20232 min read

"Unlock Lead Generation Success: Harness the Power of Intent Data for Conversions That Count"

if you’re not using intent data in your lead gen campaigns

If you're looking to generate leads for your business, it's important to understand the power of intent data. Intent data is information that helps you identify which prospects are actively researching your product or service. By using intent data, you can create more effective lead generation campaigns that target prospects who are more likely to convert into customers.

if you’re not using intent data in your lead gen campaigns

If you're looking to generate leads for your business, it's important to understand the power of intent data. Intent data is information that helps you identify which prospects are actively researching your product or service. By using intent data, you can create more effective lead generation campaigns that target prospects who are more likely to convert into customers.

Here are some of the key reasons why using intent data in your lead generation campaigns is essential:

Increased conversion rates: By targeting prospects who are actively researching your product or service, you can significantly increase your chances of converting them into customers. Intent data allows you to identify these prospects and tailor your messaging to their specific needs and interests.

Improved targeting: Intent data provides insights into your prospects' behavior, interests, and needs. This allows you to create more targeted and personalized campaigns that resonate with your target audience.

Better ROI: When you use intent data to target your campaigns, you can be more efficient with your resources and achieve a better return on investment. By focusing on prospects who are most likely to convert, you can minimize wasted effort and resources.

Increased engagement: When you tailor your messaging to the specific needs and interests of your prospects, you're more likely to capture their attention and engage them with your content. Intent data allows you to create more relevant and engaging campaigns that resonate with your audience.

Competitive advantage: By using intent data, you can gain a competitive advantage over other businesses in your industry who are not using this powerful tool. By identifying prospects who are actively researching your product or service, you can get ahead of your competitors and win more business.

In conclusion, using intent data in your lead generation campaigns is essential if you want to stay competitive in today's business environment. By targeting prospects who are actively researching your product or service, you can increase your conversion rates, improve your targeting, achieve a better ROI, increase engagement, and gain a competitive advantage. If you're not already using intent data in your lead generation campaigns, it's time to start now.

Dane Richardson

Back to Blog

Knowledge is power! Check back often as we share information often!

blog image

YOU’RE MISSING OUT

April 08, 20232 min read

"Unlock Lead Generation Success: Harness the Power of Intent Data for Conversions That Count"

if you’re not using intent data in your lead gen campaigns

If you're looking to generate leads for your business, it's important to understand the power of intent data. Intent data is information that helps you identify which prospects are actively researching your product or service. By using intent data, you can create more effective lead generation campaigns that target prospects who are more likely to convert into customers.

if you’re not using intent data in your lead gen campaigns

If you're looking to generate leads for your business, it's important to understand the power of intent data. Intent data is information that helps you identify which prospects are actively researching your product or service. By using intent data, you can create more effective lead generation campaigns that target prospects who are more likely to convert into customers.

Here are some of the key reasons why using intent data in your lead generation campaigns is essential:

Increased conversion rates: By targeting prospects who are actively researching your product or service, you can significantly increase your chances of converting them into customers. Intent data allows you to identify these prospects and tailor your messaging to their specific needs and interests.

Improved targeting: Intent data provides insights into your prospects' behavior, interests, and needs. This allows you to create more targeted and personalized campaigns that resonate with your target audience.

Better ROI: When you use intent data to target your campaigns, you can be more efficient with your resources and achieve a better return on investment. By focusing on prospects who are most likely to convert, you can minimize wasted effort and resources.

Increased engagement: When you tailor your messaging to the specific needs and interests of your prospects, you're more likely to capture their attention and engage them with your content. Intent data allows you to create more relevant and engaging campaigns that resonate with your audience.

Competitive advantage: By using intent data, you can gain a competitive advantage over other businesses in your industry who are not using this powerful tool. By identifying prospects who are actively researching your product or service, you can get ahead of your competitors and win more business.

In conclusion, using intent data in your lead generation campaigns is essential if you want to stay competitive in today's business environment. By targeting prospects who are actively researching your product or service, you can increase your conversion rates, improve your targeting, achieve a better ROI, increase engagement, and gain a competitive advantage. If you're not already using intent data in your lead generation campaigns, it's time to start now.

Dane Richardson

Back to Blog

FAQ's

What experience do we have in your industry?

We have run well over 1000 lead generation campaigns in a myriad of verticals. Our industry specific knowledge is broad and chances are, we already have an understanding of your industry. Of course, we're always ready to learn more and and we're 100% sure that we have NOT worked in every industry there is to work in. We'd love to know more about you and your needs. Click on any of the Schedule Call buttons throughout the site and schedule a brief introductory call and let's find out.

What metrics do you use to measure success?

This changes according to our client's desired outcome. Possible reporting metrics include but certainly are not limited to customer acquisition cost, cost per lead, click-through rates, Customer Lifetime Value, cost per click, ad impressions, cost per action, funnel conversion rate, lead conversion rate, and many many more. Most importantly, we do not look at measurement as a one-size-fits-all activity. Every client is different, with different objectives and varying desired outcomes. We build and report metrics based on your feedback specifically.

Exactly what services does your company offer and how can they help my business?

It's hard to quantify and define what we do in a single FAQ - but here's our best effort at the old "elevator pitch". We utilize sophisticated marketing automation, seeded with best in class intent buyer data, to build customized workflows contained in carefully planned automated lead generation campaigns. We find the people that are actively searching for the products and services that you provide.

What is your pricing structure?

Our pricing is relatively straight forward. To start, we charge nothing for initial consultations, information gathering, and scope development. Pricing is determined based on client feedback. Based on your defined needs, we arrive at a development cost which is what we will charge to build your campaign. After delivery of the campaign, we move to a monthly management fee that includes ongoing costs to monitor, manage, and continually optimize your campaign for best possible ongoing performance.

What is your communication process?

We communicate clearly and often with our clients, especially during the campaign development process. Our automation and reporting utilities mean that you have full transparency into campaign efficacy 24/7. With you own log in to the your private dashboard, you can follow progress real-time. We also schedule recurring review calls with all clients based on the client's preferences. And with our interactive calendar, you can always find a time convenient for you to schedule an unplanned call when the need arises.

FAQ's

What experience do we have in your industry?

We have run well over 1000 lead generation campaigns in a myriad of verticals. Our industry specific knowledge is broad and chances are, we already have an understanding of your industry. Of course, we're always ready to learn more and and we're 100% sure that we have NOT worked in every industry there is to work in. We'd love to know more about you and your needs. Click on any of the Schedule Call buttons throughout the site and schedule a brief introductory call and let's find out.

What metrics do you use to measure success?

This changes according to our client's desired outcome. Possible reporting metrics include but certainly are not limited to customer acquisition cost, cost per lead, click-through rates, Customer Lifetime Value, cost per click, ad impressions, cost per action, funnel conversion rate, lead conversion rate, and many many more. Most importantly, we do not look at measurement as a one-size-fits-all activity. Every client is different, with different objectives and varying desired outcomes. We build and report metrics based on your feedback specifically.

Exactly what services does your company offer and how can they help my business?

It's hard to quantify and define what we do in a single FAQ - but here's our best effort at the old "elevator pitch". We utilize sophisticated marketing automation, seeded with best in class intent buyer data, to build customized workflows contained in carefully planned automated lead generation campaigns. We find the people that are actively searching for the products and services that you provide.

What is your pricing structure?

Our pricing is relatively straight forward. To start, we charge nothing for initial consultations, information gathering, and scope development. Pricing is determined based on client feedback. Based on your defined needs, we arrive at a development cost which is what we will charge to build your campaign. After delivery of the campaign, we move to a monthly management fee that includes ongoing costs to monitor, manage, and continually optimize your campaign for best possible ongoing performance.

What is your communication process?

We communicate clearly and often with our clients, especially during the campaign development process. Our automation and reporting utilities mean that you have full transparency into campaign efficacy 24/7. With you own log in to the your private dashboard, you can follow progress real-time. We also schedule recurring review calls with all clients based on the client's preferences. And with our interactive calendar, you can always find a time convenient for you to schedule an unplanned call when the need arises.

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© Copyright 2023. Perfunnel, Inc.. All rights reserved.


Navigation

About us

Get In Touch

© Copyright 2023. Perfunnel, Inc.. All rights reserved.